Nowadays, taste and brand name is no longer the only gimmicks
restaurants. Creativity is another gimmick. It means mixing food together. One
of the examples will be mixing beverages. We will talk about the 3 recent
trends in restaurant business.
Asian Ascendant
Asian food is becoming more popular these days. Not just in Hong
Kong and Asian countries, but also in western countries like the USA and the
UK. In the past, western customers like American only thought of Japanese sushi
or Americanized Chinese food. But right now, they will think of other ethnic
cuisines, such as Korean food and Vietnamese food. In the USA, they opened more
Asian food restaurants now, from bubble tea to egg puffs (In Chinese, it is
called ‘雞蛋仔’).
As we all know, people are concerning more about health. They tend
to eat healthier than before, eating more salads, following the ‘3 low 1 high’
scheme, and so on. Some people eat less meat and more vegetables and some even
become vegetarians to stay healthy. Therefore, restaurants redesign the menu,
adding nutritional labeling into the menu, adding more dishes for vegetarians,
and so on.
Guest
Facing Technology
We cannot live without technology nowadays. Some restaurants are
applying technology in serving customers. It is kind of a self-served business.
In this way, restaurants can reduce the labor costs and enhance the efficiency
in the operation part. Customers can use kiosks or tablets to order their food
on their own. They can use their mobile to order food once the restaurant has
developed the ordering system. Mobile apps can also help restaurant to have
inventory management as customers can preorder in the app before they get in.
However, restaurants will use technologies like gadgets to promote
and attract customers to come. For example, they will use digital signs, such
as the big screen, to show the hot menu of today, the new dishes they have
today, or what promotion they have in a particular period of time. Also,
restaurants will send coupons and real-time messages to customers via mobile
apps.
And last but not least, restaurants use technologies in reservation,
allowing customers to reserve via mobile or online. This is convenient to
customers to make reservation by just clicking and filling the basic
information. Also, this helps restaurants to have a more systematic
reservation.
What I have learnt?
In the lecture, we knew how to design a menu, what information should be put in the menu. After I researched for recent trends in restaurant business, I found that more restaurants are putting nutritional value into the menu. Also, using different cooking skills and creativity is more important these days. For example, how to apply molecular gastronomy into dishes, and how to mix things together to produce another beverage out. I have learnt a lot in this lecture.
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