顯示具有 Chapter 7 Restaurant Operations 標籤的文章。 顯示所有文章
顯示具有 Chapter 7 Restaurant Operations 標籤的文章。 顯示所有文章

Q3) Find out the updated trends about restaurant operations

 Technology advancement has led restaurant operation to a higher level. Tasks like suggestive selling, attracting customers and ordering are very different than before.


Social media for restaurant

   Front of the house of a restaurant is important for the purpose of attracting customer. Traditionally it will depend by the hostess, greeter, or the layout of the restaurant, which are inside the restaurant. However, due to technology advancement and the popularity of smart phone, the front of the house has extended outside the restaurant and go online.

 Nowadays, many customers will search for restaurants and upload their experience in a restaurant online. Therefore, it is very important for any restaurant to know how to do advertisement and branding with the use of social media.

  There are some online search engine for restaurant like OpenRice. From the restaurant point of view, it can be a great channel of free advertisement to increase exposure. However, comment and rating online can be negative and stop customers from coming. Therefore, to manage their online image, some restaurant will actively leave positive rate and comment online with hidden identity. Also, some restaurant may try to make use of the fame and user base of online restaurant search engine by cooperating with them, providing extra discount or special offer to customers.

  Also, with the use of smartphone and smartphone app, it is easy and popular to upload our everyday life on social networking platform(for example Instagram), contributing to the trend of sharing restaurant information online. Some users of the social networking platform may then open an account and sharing their experience of specific categories of content like restaurant. These kind of users can generate a large amount of other users who are interested in the same topic, and affecting many customers' choice on choosing restaurant. Therefore, some famous users may be invited by different restaurants to try their food and drinks and leave comment on their page in order to have cheap but effective advertisement.


  Moreover, instead of passively letting others leave comment and rate for their restaurant, many restaurants will actively open and manage their own page on social networking site like Facebook. As famous social networking sites have huge amount of user base and grant their users high degree of freedom in managing their own page, it is a very good advertising channel for any restaurant to use. They can freely publish their restaurant's information and special offers online in order to attract customers.







Technology advancement for the front of the house

  Ordering processing and suggestive selling  the front of the house is different with the use of technology.
The ordering and payment process can now be combined and performed by customer themselves.
  With devices like this, customers are able to order, pay and leave comments to the restaurant, without having any contact to anybody. Customer do not need to ask the waiter to come and take order or payment, and the restaurants can cut down cost on manpower as their customers can help themselves.
  This kind of devices had already be widely used by many restaurants, or partly applied in the operating process. For example, Festival Walk McDonald has applied an electronic ordering and payment machine. Customers can even self-customize the food they need. Attractive interface of the device often help restaurant do suggestive selling too.

Conclusion
Through the study of updated trends about restaurant operation, we learnt the importance of a restaurant operation manager to keep up with advanced technology. This is because we can turn the operation practice more effective and efficient with the application of technology, just like the advertisement with social networking sites and application of technology on front of the house tasks. Those new technology are not to be learnt in the textbook.






Reference
http://www.openrice.com/zh/hongkong/directory/buffet.htm?con=navi
https://instagram.com/hkfoodsnap/
https://instagram.com/foodki.ako/
https://www.facebook.com/pages/Daikiya-%E5%A4%A7%E5%96%9C%E5%B1%8B-%E9%8A%85%E9%91%BC%E7%81%A3/611742362183110?fref=ts
http://www.forbes.com/sites/caroltice/2014/11/11/10-restaurant-trends-for-that-will-change-what-and-where-you-eat-in-2015/


Q2) Research On How Restaurants Do Their Forecasting and Food Control Process


When running a business, restaurants will forecast the coming years’ sales and costs. After that, they will do adjustments in front of the house and back of the house accordingly. We will talk about how restaurant businesses do their forecasting and food cost control process.

Forecasting

Restaurants will use system to do the forecasting based on their past sales costs, and also some ratios (e.g. number of turns and average guest check). The forecast will help projecting how much profits they will earn in the coming years, and how much costs they will incur in the coming years. After that, they can start designing a plan for the coming years to earn more. The calculation of ‘number of turns’ and ‘average guest check’ will be shown as below:

Number of Turns:


Average Guest Check:



**Cover = a guest


Food Cost Control Process

After doing the forecast, restaurants will run for a period of time. Then controlling begins. They will first compare the forecasted sales and costs with the actual sales and costs, calculating the difference between them. After that, restaurants will make adjustments in the aspects that have difference between the forecasted value and actual value, especially the one with the most difference. The followings are some examples of how to control in the food aspect.

Brand Management:

Restaurants can replace expensive brands’ ingredients such as ketchup and vinegar to cheaper brands’ when preparing and making the dishes in the back of the house. Besides, the sauces that serve in the front of the house will remain the same, using the expensive brands’. In this way, costs can be saved. It’s because customers will not know which brands’ products are used to make the food. Customers may request more sauces, like ketchup. So, these sauces that are served in the front of the house need to remain using the expensive brands’. In this way, costs in purchasing sauces can be saved.

Menu and Size of Dishes Re-engineering:

In order to save cost, restaurants can cancel dishes that are the least popular and generate the least profits. Also, the size of the dishes can be smaller. There are some cases that the portion of the dishes is too large that customers can’t even finish it all. So, restaurants can make a smaller portion of dishes. In this way, costs can be saved. Not just the purchasing costs, but also other costs like gas and wastage.
Shopping Around:

In order to save most of the costs in a restaurant, we can start with the purchasing part. Restaurants can negotiation with the current suppliers to give them a cheaper price. Otherwise, they can switch to other cheaper suppliers to save the cost. According to National Restaurant Association, it stated that many operators are searching for better prices. Nearly nine out of 10 fine-dining operators shopped around for other suppliers in 2014, as did a majority of casual and family-dining operators. So, this is one of the ways to save most of the costs in a restaurant business.
Evaluation:
In lectures, we briefly knew that restaurants businesses need to do forecasting and food control process. After researching on related issue, I found that food control process consist of many things, which all are related to modifying to minimize the costs and building a better reputation. Although those measures in the process are similar, it is difficult to think of a good way to do control. In my opinion, doing control process also involve marketing thing. So, content of those corrective measures is difficult to think of as you may want to add gimmick into it.

Sources:


Q1) Restaurant Operation: Choose One Topic about the Restaurant Operations You’re Interested and Explore More Information about It

          Purchasing is one of the most important part in the restaurant operations. It directly related to the operating cost and customer expectation of the restaurant. If the restaurant staff fails purchase the right quantity for different ingredients, the restaurant will face a shortage of ingredients and wastage of excess ingredients.  With insufficient ingredient, the restaurant will not be able to provide dishes stated on menu which disappoints their customers. For purchasing excess ingredients which are perishable, it leads to food wastage and increase in operating cost which lowers the restaurant’s profit.
        Just like what have mentioned in class, several staff should be assigned with different roles in purchasing and standard should be set to make procurement process an efficient one. However, what are the concrete steps for starting the purchasing procedure? Here are they:

Step 1: Determine a purchasing person or department
       The purchasing person or department is responsible for requesting quotation, making order, receiving, storing and issuing. There may be several people for buying all ingredients needed for a restaurant, but there should only be one person, the buyer who is responsible for doing the actual purchasing for ingredients. The buyer should have balanced communication skills (find out the need of different stakeholders in restaurant), good with math skills, computers skill (use software like SAP for recording every details in purchasing process) and product knowledge (choose the best ingredients and equipment for restaurant). Larger restaurant or organization will usually include a purchasing agent or team for handling the procurement issue while manager or chef will take this responsibility in a small restaurant.

Step 2: Determine the product specifications
          For the buyer to check whether the things they purchased match with what is needed by the restaurant, the product specification should be determined. As what have been mentioned in the lecture, product specification is about establishing standard for each product and also the method for payment and delivery which is very important for both the food supplier and the buyer to communicate the buyers’ purchase requirement. The buyers should consider different food characteristics such as grade, size, colour, origin, preservation method, intended use, etc. when they purchase various ingredients in order to produce up-to-standard dishes on menus. There is one specification called acceptable substitutions, which allows to vendor to provide alternative ingredients if the supplier do not have enough in stock. This allows the restaurant to have less risk even if the required food is not able to be provided. For clearly stating how to deliver food and how payment is done, the restaurant can better manage their supply chain and work with the food suppliers. Therefore, product specifications acts as a control in the purchasing and delivery process to make sure the ingredients with required and consistent quality are delivered in the right time.

Step 3: Estimate the quantity and frequency for each replenishment
                To understand which food suppliers provided with the best price, a restaurant usually send out request for proposal for suppliers to do bidding. It is just the same as the bidding what we have done in normal, the one provided the items with the best price will be chosen as supplier of the restaurant. However, the role of restaurant and suppliers may switch in a bidding process if the food supplier is hold some ingredients which is very special or rare (like the king tuna fish sold in Japan as what have mentioned in class).
         With the selected food supplier, the restaurant has to estimate the quantity and frequency for each replenishment by considering the demand, different ingredients perishability, the storage cost. With more shipments, the food freshness could be guaranteed and the cost for storing ingredients will be lowered. However, the transportation cost also increase. With less shipment, the situation will be vice versa. For ingredients which are non-perishable like sauces, oil, seasoning, etc., the purchase will be less frequent then fresh ingredients which are usually consumed each day.
          The restaurant always keep safety stock as replenishment needs time. Restaurant usually calculate the order amount by adding 5% to the additional required amount for a certain ingredient. Par stock level method is usually adopted to determine the replenishment quantity for the nonperishables.  It is an effective method for restaurant which has a cyclical menu to manage their purchasing. Par level means the stock level must be on hand at all times before the next order is delivered. As inventory are store outside the kitchen working area in the restaurant, there is an internal process call requisition for issuing ingredients to restaurant from store room. A par sheet is considered by storeroom manager to determine the amount of purchase for each item according to current stock level (original inventory-requisitioned amount) and par level. The staff may subtract the inventory in hand from the par level to check how much they should order.  This is called perpetual inventory generally.

              The above is an example of par sheet. The column ‘Do’ is the amount for replenishment. Take portioned fries as an example, there are 9 units of them in the inventory but the par level for that item is 25 unites. Therefore, 18 more units should be purchased in order to fulfill the operating need of the restaurant. However, as par level is only an estimation, the store manager usually adjust the purchase amount calculated from par sheet by considering the actual demand for particular items.
               If the ingredients are too much that it may be complicated and easy to make mistake if it is manually managed. Therefore, large restaurant usually make use of software like point-of-sales (POS) system to assist purchasing staff or department to check the amount of item used and stock level in the storeroom. The software may even automatically generate a purchase order for replenishment if they find out the inventory amount is lower than the safety stock level set in the software. Nevertheless, if alternatives replace part of the ingredient in the original dishes, or some ingredient is added and removed from the original recipe due to customization, the staff has to state the special changes in the POS system. If not, there will be a wrong calculation for inventory level of different items. Below is a sample interface for the POS system.
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Step 4: Select the suitable method for purchasing based on needs
          Three needs of the restaurant has to be clarified, which are level of service needs, quality specifications needs and prime vendor relationship needs, before method for purchasing is determined. There are several types of common methods used by different restaurants in practicing their purchasing.
1.       Competitive quotes: the restaurant pick the food supplier who provide them with qualified input with lowest price under detailed specifications. It is usually adopted by small and independent restaurants.
2.       Standard order: there is regular replenishment for different item according to the use of par sheet. Restaurant use this method for bakery, coffee and diary product.
3.       Prime vendor:  this method refers to use a single food supplier to support majority of the restaurant input, which is mostly adopted by restaurants.
4.       Cost-plus: the restaurant source particular type of ingredients from a specific food supplier. Chain operations often use this practice.
5.       Sealed bids: The restaurant sign contract with a food supplier that the supplier has to provide ingredients at its price stated in contract even if the market price of ingredients fluctuate.
6.       Commissary: Consolidated quantity is purchased from a chosen food supplier. Chained and franchised restaurant always use this method.

Step 5: Find and select a vendor
         Finally, we come to the step of finding and selecting a vendor. The restaurant should list the potential vendor which can provide the required ingredients with different specified product characteristic and meet organization needs. Restaurant can evaluate different aspects (like Consistency in quality, delivery time, and labeling) of the food suppliers and rank them according to the priority that the restaurant would purchase ingredients from. One very special and important consideration is that managers should consider using Hazard Analysis Critical Control Point (HACCP) which is a system used to control risks and hazards when choosing food supplier. Only HACCP-approved food suppliers can share liability when the customers are sick or poisoned after consuming dishes produce from the ingredients supplied. After choosing the vendor, it is also very important to maintain good relationship with the selected supplier as well as monitoring the quality of ingredients supplied consistently. If the restaurant is able to choose a good partners in supplying food, the costs would probably be reduced, quality would be maintained customer expectation would be met.
       
Evaluation: 

         The key point of purchasing is covered in the lecture and here is just some more explanation and examples on what are the preparation and starting steps for doing the purchasing. After doing the research, I found that details that have to be determined and considered for purchasing is far more than I have expected. Through doing this research, I have more in-depth understanding on the purchasing of the restaurant operations. 

References: