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Q2) Five Ages of Tourism: Development and Real Life Examples

Tourism is one of the largest industries in the world right now, people travel from time to time for business, leisure or other purposes. But if we trace back to the time without advance transportation, well-developed route and wealthy time and resources, how are we going to travel and why do we do that?

By looking at the history, there are five ages of tourism: the Pre-industrial Revolution age, the Railway age, the Automobile age, the Jet Aircraft age, and the Cruise Ship age. We will talk about in the followings.

This article will talk about how tourism evolved though these five ages, and discuss how these ages affect the way people travel with real-life examples of travel in the past and present.

The Pre-industrial Revolution age

Generally, this age is defined as year prior to 1840. We can trace back to the Paleolithic age (30,000 B.C.-10,000 B.C.) when human was first able to discover fire and tool and settle down in a shelter, having a usual region to live, which provide the basic element of travel, moving from regions to regions.

In around 4000 B.C., ancient Egyptians invented sailing vessels, which encouraged the intentional travelling to explore the world, instead of only unconscious travelling for food.
Later on, the invention of money and wheels by Sumerians(Babylonia) shows the earliest development of tourism. The ruler of Babylonia collected wayfarers for providing protection and rest houses to travelers.
In the earliest form of tourism, travelers are mostly merchants, scholars and pilgrims who were looking for wealth, new knowledge and experiences or for religious reasons. 

For example, India and China were very famous between early some travelers who were searching for fortune. Many merchants went to India and China for sole purpose of trade and commerce. Merchants and trading routes (e.g The Silk Road) reflect the strong force trading had on the development of tourism.
Also, travelling was undertaken by pilgrims. They traveled for  religious purposes, very little of them were pleasure travel. They traveled to strengthen their faith, search for their "holy land" and spread their religion out.
In this age, wealthy Romans was the first group of travelers who developed the sense and habit of pleasure travel. They traveled for natural beauty, music, sports, religion and pleasure in their leisure time because they can afford the time and money. All thanks to the good communication system and security of Roman Empire.However, the fall of Roman Empire between 400 A.D and 500 A.D forced Roman to have a great step back in travelling.


The Railway age

The first passenger carried by rail happened in 1830 in England. A complete railway track was newly built between Liverpool and Manchester, featuring the special function of carrying passengers rather than only freights. Before that, people usually traveled by horses and carriages.
In 1841, the first organised railway travel was undertaken. 570 passengers made a journey by the Midland Country Railway which included lots of beautiful spots seeing in the way. Followed by that, a circular tour of Scotland with 5000 passengers was conducted from 1848 to 1863.

Besides, the idea of a railroad linking America's east and west coast (a transcontinental railway) had appeared since 1830, especially when people tried to go to California for gold mining. The route by wagon or ship around South America can take them almost four months. However, the construction of railroad hadn't started since Northern States and the Southern States had argument about the path of the railroad until 1861. 

Eventually the Railroad was completed in 1869, the transcontinental railway was a big success, shortening the time taken for the travel from four month to within a week.
In 1870, first-class railway was introduced by G.M.Pullman, who turned the train into a place with luxury furnishing and dinning facilities, allowing passengers to have long travel comfortably.
In the 1881, railways operated by 100 different companies had carried over 600 million passengers.
Comparing to the pre-industrial revolution age, we can see the invention of railways realized the possibility of mass traveling in short time and allow people to have pleasure travel, which greatly facilitated the development of tourism.  Even now, rail trip is still a popular choice for travelers, which allows them going to different places while watching the beautiful view on the train.  And the trains are often equipped with dining facilities, beds, toilets or even internet service.


The Automobile age

Automotive production on a commercial scale started in US and Europe in 1900's. However, it was uncertain that which kind of engines to be used in automobile, and the price for the steam-driven engine was high, also with the danger of explosion. In May 1990, a steam-powered "Locomobile" was offered for $750. In 1904, imported cars are sold in US at a price of $8000 while domestic cars are sold at $3700. At that time, automobiles is for rich people.

In 1914, Henry Ford decided to sell affordable car, he launched the Model T for $490, about a quarter the cost of the previous decade. Also, he used the idea of assembly line for automobile manufacturing to enhance the productivity and lower the production cost.  
By the record of 1920 census, there were 9.5 million registrations of car and truck already. By the end of decade, the number of registered drivers almost tripled to 23 million. Automobiles became an usual means of private transportation. With the more frequently use of bicycles and automobiles, the greatly increased demand for "goodroads" and highways forced the federal government to start a large road construction. 
With the use of automobile, people were encouraged to have a travel at holidays or leisure time. It made urban people easier to go to country sides and also made rural people easier to shop in towns. Merchants are also encouraged to built up shops and hotels beside highways. Although private automobile may be more suitable for short distance travel within the country, but it doesn't mean it doesn't contribute to international traveling. Actually, there are more and more travelers who go to other countries and have a "self-driving tour".


The Jet Aircraft age

The aircraft technology is definitely the key factor for the development of long distance travel, especially for international travel. The first successful human-carrying aircraft was built by Wright brothers in 1903. Although by 1919, there was already scheduled aircraft service offered between London and Paris. But mass traveling by aircraft had been a post second world war activity. 
  

The main period of growth of mass traveling by aircraft took place in 1960s after the advent of jet. The 707 jet aircraft which can carry 200 people was invented, compared to the Comet which can only carry 70 people, it greatly reduced the cost and fare of traveling for both travelers and the service provider. Cheaper package tours could then be provided. Since Boeing 707 started serving the New York to London route, there were more trans-Atlantic passengers travel by aircrafts than by ships. Moreover, with the more advance aircraft technology, travelling by aircraft is much safer, faster, and more comfortable than before. All these factors providing travelers a new choice of transportation and more choices of places to travel.


Now, aircraft is the most common mean of transportation for long distance travel. According to the International Air Transport Association director general and CEO, aviation contributed around 2.4 trillions in GDP in 2014. And there will be more and more new fleet models and destinations for travelers.

The Cruise Ship age

The first vessel built for cruising purpose was the Prinzessin Victoria Luise in 1990. To complete with others, ocean liners keep adding other luxuries and entertainments into the cruise. Cruising industry finally becoming more than just a transatlantic trip, but also with services like cinema, library, casino and so on.

                             
The cruise ship market is becoming more and more popular that it has an average annual growth rate of passenger of 7.4%  from 1990 to 2007. It facilitates tourism a lot, contributing a total economic output of US$38 billion  in 2007, there is an estimation of 13.2 million passengers in 2008.

There are different kinds of cruising offered to travelers, such as coastal cruising around the world which focuses on fishing, diving and sailing; adventure cruising which usually have smaller ship that let travelers to visit some unusual destinations.


Conclusion

After research of the details of the five ages of tourism, we learnt more about the beginnings and the evolution of the five ages. From the details of the five ages of tourism, we can conclude that the advance of transportation has huge impact on how people travel. And older ages are not equal to out-fashion, there can still be innovations of the older travelling ways, for example, new route of railways and new models of flight. Therefore, we expect to see more different kinds of tourism under the popular trend of travelling.

Reference

  • http://www.eyewitnesstohistory.com/goldenspike.htm
  • https://books.google.com.hk/books?id=ThVAnD9nZXkC&pg=PA11&dq=tourism+pre+industrial+revolution+age&hl=zhTW&sa=X&ved=0CCQQ6AEwAWoVChMIz_OPpOKDyAIVBgWOCh23ywjH#v=onepage&q=silk&f=false
  • http://slideplayer.com/slide/765981/
  • http://l3d.cs.colorado.edu/systems/agentsheets/New-Vista/automobile/
  • http://www.ushistory.org/us/46a.asp
  • https://www.codot.gov/programs/environmental/archaeology-and-history/highways-to-the-sky/ch5.pdf
  • http://marketrealist.com/2014/11/global-airline-industry-contributes-economic-development/
  • http://www.edb.gov.hk/attachment/en/curriculum-development/kla/pshe/nss-curriculum/tourism-and-hospitality-studies/ACCI%20Part%202.pdf
  • https://books.google.com.hk/books?id=gZ3_28wi_UkC&pg=PA419&lpg=PA419&dq=cruise+ship+age+tourism&source=bl&ots=9SaD0yp1GW&sig=l7VCCmXFpBh5eQrDJWZ35epsV_c&hl=zh-TW&sa=X&ved=0CC4Q6AEwAWoVChMIzujA_7SEyAIVwnCOCh0-2AbG#v=onepage&q=cruise%20ship%20age%20tourism&f=false
















Q1) Describe More Recent Trends and New Development in Tourism

Nowadays, more people go travelling around when they have leisure time. Especially for Chinese, travelling is number 1 leisure pursuit for them. There are certain trends we would like to address in the followings, they are ‘Bleisure trip’, ‘Adventure trip’, and ‘Multi-generational trip’.

Bleisure Trip 

‘Bleisure’ is a mix of ‘Business’ and ‘Leisure’. People will add extra days in their business trips so that they can travel around to gain more experiences. According to The Bleisure Report 2014 by BridgeStreet Global Hospitality, there are 83% of respondents use time on business trip to explore around where they are visiting. Also, 60% of respondents have taken bleisure trips with 30% respondents are adding two vacation days to business trips. Thus, 46% of the respondents add personal travel days to business travel ‘every trip’ or to ‘most trips’. It shows that people nowadays will tend to explore more not just during their vacation, but also during their business trip after the work has done.

What will they do when they are on the Bleisure trip? Apart from the work they need to finish, they will go around the city to gain more experiences and explore more. According to The Bleisure Report 2014 by BridgeStreet Global Hospitality, the most popular bleisure activities are sightseeing, dining, and arts/culture.

We believe that it would become a popular trend for the next generation to explore the world during business trip in the future. According to The Bleisure Report 2014 by BridgeStreet Global Hospitality, 94% of younger travelers are ‘more than’ or ‘equally’ likely to take a bleisure trip in the next five years, which is significantly higher than the worldwide average. We can see that, this will be one of the new trends in tourism to let people explore the world, to gain more cultural experiences.

Adventure Trip


According the Adventure Tourism Market Study 2013, in 2012, 42% of travelers reported an adventure activity as the main activity of their last trip. According to the United Nations World Tourism Organization (UNWTO), there are two types of adventure travel, soft adventure travel and hard adventure travel. Examples for hard adventure are mountain biking and kayaking, and examples for soft adventure are camping and biking. According to the OTAGO Polytechnic, soft adventure travel is the most popular in adventure travel. The reasons why soft adventure travel is the most popular because those activities in this area requires less physical output, spend shorter time to do the activities. Also, it provides wider range of budgets in joining different activities in this area and usually includes cultural aspect in their activities. Even in Hong Kong, there are some websites organizing adventure travels. For example, cheese tasting, junk boat party, hiking, kayaking and rock climbing. Budgets vary from different activities or sports people joined.

Nowadays, the goal for people to travel is to explore the world, to contact with local people to gain more cultural and local experiences. According to the Adventure Tourism Market Study 2013, 54% of travelers plan to participate in an adventure activity on their next trip which increase in interest comes largely from soft adventure activities. It shows that in the future, adventure travel will be a popular trend in the future as this is one way to contact with local people to gain local and cultural experiences, especially soft adventure trip.

Multi-generational Trip

According to The Bleisure Report 2014 by BridgeStreet Global Hospitality, there are 54% of respondents will take their family with them during the business trip. So, they can go out to explore the culture in that place and relax with their family. We believe that this will become a trend in the future as people tend to go travel with family more. Take an example, family may go to river cruise for multi-generational trip to reconnect with each other, especially those families that members are geographically separated. Also, multi-sports travel is one the way for generations to go travelling. We can see that, there are different ways for families to go travelling together to reconnect and explore the world.

We believe multi-generational trip will be one of the popular trend in tourism soon. According to a recent AAA (American Automobile Association) survey, more than 36% of respondents are planning to take a multi-generational trip in the next 12 months, which is 4% higher than the statistics from last year. Based on the increase, we believe it will much more common than nowadays.


Evaluation:

Before having the lecture and doing the research, I have never thought that there are many trends in Tourism. I only thought that free independent travelling is the main trends before and even now. After lecture, I found that technology is applied to this business, such as automatic airport check-in and the ticketless air travel, which I have never thought that they are becoming more popular these days. Also, after doing the research, I found that there are many trends I did not know and tried before. In the future, we may wanna try these to experience the local culture.

Conclusion:

There are many other trends in tourism not yet been described in this passage. We believe these will be more popular in the coming future. People will have such a travel to explore the culture and gain cultural experiences, which is one of the goals people go travelling recently. We hope you enjoy this reading and find the one travel type that suits you the most.