In lecture, comps, casino’s services cape, floor
configuration, automated events, design of no clock and window are mentioned as
some strategies adopted by casino to attract more customer and make their
players to stay longer. There are some more strategy for casino to operate
successfully.
Using chip instead of real money
It is common to find that most casinos
accept chip for gambling rather than letting the players to bet with real money.
Using chips for operating gambling has two advantages. Different amount of
money can be abstracted to chips for betting. This gives great convenience for
customers to carry large amount of money around for gambling in casino, and the
casino can also manage money flow in casino in and out of different table and
machine easily. What more important is that players will be less concerned
about the amount of money is used in gambling because even several thousands lost
in table is just a chip in that moment. Thus, this encourages the players to
keep playing in the casino which more bet bring more revenue for casino due to
statistical advantage of their game design.
Luxuries Facilities and Comps
Casino always
includes luxuries to attract people to become one of the players in casino. They
use colours such as gold and silver and place lavish decorations like chandelier,
fountains, replicas, towels, etc. There are also luxury hotel rooms, restaurant
and shopping malls provided near to or inside the casino. Like what have mentioned
in class, free food and drink may be provided in casino to encourage players to
stay longer and even put more chips on table if they are intoxicated. Comps
like free shuttle services are also provided to attract more people to visit
casino.
Putting ATMs at strategic places
People need
more money for gambling after they used up their chips in hand. Therefore, a
lot of automatic teller machines are provided in side rooms near halls and
washrooms. The reason that they do not put in obvious place is that it may
embarrass players which discourage them from withdrawing money from ATMs and
even stop gambling in casino. Players do not want their friends and other
people to know they are in bad luck and lose money. The casino also allows
their players to get money in discreet way like providing all-in-one machine
for paying odd winning slot ticket in the casino so as to pretending they are
not withdrawing money because they do not have enough money in hand for betting
after several games.
Casino Security
Security is also very important for successful
operations in casino. As players may cheat on table or steal money from others in
the casino, the front line staff like dealers and table managers in the casino
has to keep an eye on every players. Casinos also have strict monitoring on front
line staff by arranging a ‘higher-up’ person for each patron to track the money
flow and watch their work. Surveillance cameras are also installed in different
corners of the casino for the security staff to monitor the players all around
the casino and operations of each table, changed window and doorway. They may focus
and track on suspected players using the camera. Besides, the surveillance camera videos are kept
as record for investigating crimes or slip-and-fall incidents in casino if
necessary. Some surveillance cameras with function of facial recognition could
be used for detecting players on blacklist in their database and refuse them to
enter the casino. The above security measures are common adopted for preventing
unnecessary loss of revenue.
Evaluation:
Through doing this research, I understand that casino pay much efforts in design, security, providing comps and choosing suitable tools to help them operate successfully. It is not easy to manage a place with huge amount of cash flow each day. Security and monitoring seems to be the most important issue in casino after I have read different online information.
Evaluation:
Through doing this research, I understand that casino pay much efforts in design, security, providing comps and choosing suitable tools to help them operate successfully. It is not easy to manage a place with huge amount of cash flow each day. Security and monitoring seems to be the most important issue in casino after I have read different online information.
References:
- http://entertainment.howstuffworks.com/casino.htm
- https://www.quora.com/Why-are-ATMs-so-hard-to-find-in-Vegas-casinos
- https://www.quora.com/What-are-the-most-advanced-features-of-security-cameras-in-Las-Vegas-Casinos
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